Without a strong personal brand foundation no marketing tactic, no matter how good, will live up to its full potential. Through our signature strategy sessions, we provide the often forgotten, yet critical clarity that the top real estate brands in the nation rely on as their foundation for ensuring strong marketing performance long term.
LUXURY AGENT BRAND STRATEGY
THE FOUNDATIONAL BRAND CLARITY YOU NEED TO CUT THROUGH ALL OF THE AGENT NOISE
The foundation for marketing success starts with a strong and purposeful brand identity. Here, you work 1 on 1 with a journi brand strategy expert to bring your brand's position, ideal client, visual identity guidelines and more to life. This ensures you truly understand what makes your brand uniquely different to the market and how to leverage that for your most effective marketing.
Online presence & client journey audit
Ideal client persona development + competitor analysis
Brand fundamentals (purpose, beliefs, points of difference, value proposition, story)
Market research and message testing (to validate offers & audience alignment)
We position your brand at the highest level possible through the production of Netflix quality video content that serves as cornerstone content for building an emotional connection, growing your authority, and creating excitement around your offers for your ideal clients.
Shot list creation
Itinerary creation
Location scouting
Messaging & scripting
Journi film team experts on set for 4 hours
Post Production [video editing]
Footage review + messaging alignment
Brole selection
Color correction
Audio equalization.
Video types include: Vlog series ( lifestyle focused) , vlog series (education focused), profile/my story video, high value offer/resource video, Book a consultation video advertisement
THE HIGH VALUE OFFER NEEDED FOR YOUR AUDIENCE TO JOIN YOUR E-MAIL LIST
Putting out consistent content online to build community is good, but what about when you need to convert your audience into your email list so you can nurture them into leads? This is where having a valuable offer produced becomes essential. Typically in the form of an Ebook, Guide, or checklist, here, we write, than design a high value offer thats custom to your brand and niche audience.
What good is your content if it is never seen by your target audience? Advertising on today's most popular social media platforms ensures your most valuable content is placed directly in front of your ideal audience at scale, building trust with ideal clients far beyond your existing organic community. Journi's team of facebook advertising experts create, manage and tweak your ads for best performance on a month by month basis.
Overall Ad optimization for best performance / lowest cost per lead
Copywriting / Adjusting Ad Copy on all variations for best performance
Rotation of Ad variations
Graphic Design + formatting of visuals cost platform
Refining Targeting
Routinely analyze data and troubleshoot to understand issues and identify solutions; proactively plan for contingencies
Prepare and disseminate regular summary reporting for senior management
Your website is your digital home and center of of your brand experience for your Ideal client. Here we concept, design, and develop an on brand website experience that quality wise presents you as a leader of your market. We typically build on WordPress or squarespace, yet do offer both custom and template-based options dependent on budget and your needs as a client.
Personalized, template-based website
Implementation Manager 24/7
Uptime Monitoring
Hosting & Security Updates
Standard 3- 5 Pages + Blog
Copywriting
MLS Tool + Listing Alerts + Lead Capture Form CMS + Page Builder
