WORKING WITH ME
I provide a uniquely rare toolkit of expertise that includes brand strategy, digital marketing, and video/film production, in which I have developed over the last 15 years of my career. With this combination now more valuable than ever before, I provide all of this expertise to the specific challenges you as an agent have in looking to build a market leading personal brand in today’s social/online space. Beyond all the industry jargon and buzz words, my goal is to help identify, and shape the perception of your personal brand in the mind of their ideal client. To help you cut through the clutter. To build a true connection with your ideal buyer/seller. If successful, your audience will feel an attachment, connection or desire to your brand that they wouldn’t have otherwise felt without carefully positioned and personalized brand messages, shared consistently over time.
TRANSFORMATION YOU CAN EXPECT:
CLARITY IN YOUR BRAND POSITION, NICHE & MESSAGING:
A refined personal brand identity with fresh new brand messaging.
Depth in your personal story, your target client persona, your unique value proposition.
YOUR OWN CUSTOM VIDEO LIBRARY:
Custom film equipment list to produce your own basic home studio.
Your own library of evergreen educational video content to repurpose from both now and years to come.
INCREASED VISIBILITY, ENGAGEMENT, CONVERSATIONS, AND WEBSITE TRAFFIC:
Increase in brand/content visibility, followers, engagement, website traffic and ultimately reputation.
Stronger relationship being built with fellow agents to increase referral opportunities.
INCREASED AUTHORITY STATUS:
Growth in market recognition, reputation, and status as a top agent.
Increase in meaningful connections, prospect conversations and overall business opportunities.
HANDS ON ACCOUNTABILITY & CUSTOMIZED ADVISORY:
Expert support of a personal brand/digital marketing strategist to guide you on what to do next and keep you accountable with customized “homework” after each meeting.
Consistency in brand building activities, which is necessary to increase performance.
INCREASED MARKETING EFFICIENCY & EFFECTIVENESS ACROSS THE BOARD:
Though likely not immediate, as building a strong brand takes time, and your marketing to a potential buyer/seller often months or even years before they need your services, this personal brand work will optimize every aspect of your marketing efforts. You should expect the majority of your other marketing tactics to achieve a better return on investment as a result.
HERE’S WHAT’S INCLUDED:
PERSONAL BRAND IDENTITY + MESSAGING
1. BRAND BLUEPRINT: FOUNDATIONAL BRAND CLARITY & IDENTITY
Goal: Help you uncover and articulate a personal brand as an agent that’s authentic, differentiated, and built to connect with your ideal buyer/seller audience.
Session Focus Areas:
Ideal Buyer & Seller Persona Refinement: Deeply define the ideal audience and target buyer/seller clientele that we are creating the agent journey for
Personal Brand Discovery: Uncover core values, voice, personality, unique strengths, ideal client, and mission.
Core Message Development: Craft a differentiated value proposition statement, elevator pitch, and 2-3 brand “mantras” they can return to.
Brand Storytelling: Shape a compelling origin story that builds trust and authority with the ideal buyer/seller persona.
Visual & Verbal Consistency: Align colors, fonts, language, and tone to reflect their identity.
Key Outcomes: Brand positioning statement, content pillars, tone-of-voice guide, and personal brand story framework.
2. CONTENT ENGINE: CONTENT STRATEGY & SOCIAL MEDIA STRUCTURE
Goal: Translate their brand into a scalable, strategic content plan that actually grows their audience and builds trust.
Session Focus Areas:
Platform Prioritization: Focus on 1–2 high-impact platforms based on their strengths and audience.
Content Pillar Deep Dive: Develop 3–5 recurring themes that serve their audience and express their brand.
Content Topics Format + Scripts Strategy: Video Reels, carousels, storytelling posts, behind-the-scenes—what to post and why.
Visibility Tactics: Hashtag strategy, SEO basics, collaborations, giveaways, community engagement.
Key Outcomes: 30-day content plan, batching workflow, repurposing roadmap, and a clear growth strategy.
3. AMPLIFY & ALIGN: OPTIMIZATION & ACCOUNTABILITY
Goal: Keep them aligned, refining, and consistent while solving gaps in real time.
Session Focus Areas:
Analytics & Performance Review: What’s working, what’s not, and what needs adjustment.
Brand Check-Ins: Is their content drifting from their voice or audience?
Real-Time Content Critique: Review draft posts, bios, or reels and optimize messaging on the spot.
Confidence Coaching: Help them get past “perfectionism,” imposter syndrome, or creative blocks.
Key Outcomes: Monthly data insights, real-time feedback loop, and stronger brand confidence.
Your Investment:
$750/Month
Up to 1 and a half hours per month of sessions + continued WhatsApp voice note support (steady but slower growth)
$1000/Month
Up to 4 hours of sessions a month + continued WhatsApp voice note support (faster growth)
*6 month minimum engagement
“I don’t know where both my personal brand or marketing overall would be without Terrence’s direction and support. Terrence helped me with brand strategy, brand identity, positioning, ideal client, as well as visual brand identity to position me as leading agent in my niche areas. Terrence Lomax consulting team changed my business by allowing professional exposure of my brand across all social platforms, including SEO for optimum brand exposure.“”
“Terrence transformed my business with strategic brand strategy in ways I never imagined. From visual brand identity featuring an eye-catching logo, brand colors and custom website to ideal client persona, identity positioning across social media platforms visually and with SEO analytics for max exposure and an overall cohesive revamp to our real estate marketing materials. Terrence is responsive, creative, fun and a force to be reckoned with!”
