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PRESENCE.

Elevated Aesthetic & Presence

Elevated Aesthetic, Timeless Warmth: A Brand Look That’s Distinctly Susan.

 

12 MILLION.

30% Increase In Year To Date Sales Volume

12 million dollars increase in sales volume within 14 months.

 

CONFIDENCE.

Content Clarity & Consistency

Clarity Brought Confidence: Susan Now Shows Up with Purpose, Power, and Ease.

 
 

Susan’s Client Case Story

 
 
 
 
 

Before

  • Inconsistent look

  • Non-compelling visuals

  • Unclear messaging

  • Non-professional messaging

 
 

After

  • Overall grid appeal

  • Agent story centered

  • Consistent presence & posting

  • Projessional photography & videography

 
 
 

Step 1: Agent Brand Identity Strategy

We began with brand strategy sessions to properly position Susan’s messaging to attract the clients she was truly meant to serve—and to craft a content journey they’d be genuinely excited to follow. Think of it like designing a custom home—you don’t start with paint colors; you start with the blueprint. At the heart of it all, we uncovered what makes her truly stand out: deep community roots, unwavering expertise in the Reading market, and a genuinely heart-led approach. No fluff—just powerful clarity around her unique value, soon to be delivered with the kind of authenticity and warmth her future clients were already searching for.

 
 
 
 
 

 
 

Step 2: Social Media Content Strategy

With a strong brand identity as the foundation and a clear target audience in place, step two was about creating a direct connection between who Susan is and the content about to be produced. We mapped out her content pillars and topics to speak directly to her ideal buyers and sellers. From there, we elevated her visual identity and feed to reflect a more polished, luxury aesthetic. The result was a social media marketing game plan that wasn’t just about going viral—it felt intentional, aligned, and distinctly Susan.

 
 
 
 

 
 

Step 3: Lifestyle Photography

To bring Susan’s brand to life visually, we planned a lifestyle photography shoot rooted in authenticity and intention. Every shot was guided by how we wanted her to be perceived—approachable yet polished, warm yet professional. We captured candid moments that reflected her true personality, not just staged poses, knowing these images would become the “cover art” for her social media feed. The result was a collection of visuals that didn’t just look beautiful—they told a story, aligning perfectly with her brand voice and inviting the right clients to connect.

 
 
 
 
 
 

 

Step 4: Video Reels

Next, we brought Susan’s brand to life through high-quality, face-to-camera video content that felt more Netflix than iPhone selfie. Guided by the clarity established in her brand and social content strategy, we scripted and batch-recorded a series of educational video reels designed to reflect her authority, warmth, and expertise. These weren’t just videos—they were an intentional extension of her voice and values. As a cornerstone of her social strategy, this content played a critical role in building trust, deepening connection, and positioning Susan as the go-to expert her ideal clients could both learn from and relate to.

 
 
 
 
 

Behind The Scenes

 

 
 

Step 5: Social Media Management

With a dedicated social media manager overseeing the day-to-day, Susan’s content now lives within an organized, intentional system—allowing for consistency without the chaos. From planning and scheduling to posting, every piece of content serves a purpose. This support doesn’t just free up her time—it empowers her to show up consistently and professionally online, without sacrificing the client-facing work she does best. It’s the behind-the-scenes engine that keeps her brand moving forward, effortlessly.

 
 
 
 
 

 
 

Step 6: Monthly Performance

This is where reflection meets refinement. Each month, we dive into the data to see what’s working, what’s not, and—most importantly—why. From engagement trends to reach and saves, every insight helps us fine-tune the content strategy moving forward. But it’s not just about numbers—it’s about making sure Susan’s personal brand goals and her social media performance stay aligned and in sync. This step ensures that strategy stays dynamic, intentional, and always evolving with purpose.

 
 
 

Real Time Leads Generated via DM

 

 Ready To Get Started?

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