The Challenge
Lisa White came to Journi with 13+ years of experience and a sterling real world reputation — but her presence on social didn’t yet reflect the depth of trust and expertise she had built offline. Together, we transformed her agent personal brand into a cohesive, emotionally intelligent identity that connects with her “Seller Stone” ideal client persona through education, empathy, and authenticity that shines through her content. The result is a refined personal brand that feels unmistakably Lisa — polished, purposeful, and powerfully aligned with her core values.
Lisa’s Client Case Story
Before
Lack of face to camera, authority building content
Primarily generic just listed just sold posts
No differentiated value proposition
Not utilizing her talent of storytelling
After
Updated grid appeal with personal touch
Agent story centered
Consistent aesthetic & posting
Video reel library of evergreen educational content
Step 1: Agent Brand Identity Strategy
We started by uncovering Lisa’s unique blend of empathy, honesty, and expertise — traits that define her as both educator and advocate for her clients. Her new brand identity centers on her authentic voice and deep community roots, creating a foundation built on trust and emotional intelligence. This clarity allowed us to craft messaging that feels both professional and deeply human.
Step 2: Social Media Content Strategy
Next, we built a strategy around Lisa’s “Seller Stone” persona — homeowners facing emotional and logistical challenges when selling. We defined four content pillars that balance education, storytelling, lifestyle, and expertise to keep her message consistent and client-focused. Each post now serves a purpose: to inform, connect, and build long-term credibility.
Step 3: Lifestyle Photography
To visually reflect her warmth and professionalism, we curated a photography direction that feels calm, genuine, and polished. Every image was planned to highlight Lisa’s approachable energy and the lifestyle her clients aspire to. This cohesive visual language gives her feed a modern, trustworthy presence that matches her real-life reputation.
Step 4: Video Reels
We designed educational and storytelling-based reels that position Lisa as the go-to local expert with heart. Each video showcases her humor, honesty, and educator energy — turning complex topics into relatable insights. The result is content that feels personal, not promotional, building stronger audience connection and recognition.
Step 5: Social Media Management
From caption writing to consistent posting, we built a rhythm that keeps Lisa’s presence active and intentional. Her new grid layout, tone, and aesthetic now tell one cohesive story across platforms. This consistency has amplified engagement and trust, transforming her feed into a reflection of her expertise and integrity.
Step 6: Monthly Performance & Optimization
We track every piece of content to identify what resonates most with Lisa’s target audience — refining strategy in real time. Educational reels and storytelling posts have shown strong performance, driving DMs and shares from qualified clients. This ongoing optimization ensures her online growth aligns with real business goals.
