The Challenge
Waller House is a proven Austin powerhouse with over 500 closed deals and $350M+ in sales volume, but their social presence had room to catch up with their real-world success. Together, we refined their brand identity messaging, visuals, and social media strategy to feel both approachable and sophisticated in a crowded luxury market. Ultimately, these refinements were designed to deepen connection within their sphere, driving more repeat business and client referrals.
A disjointed grid with mismatched colors, inconsistent fonts, and graphic templates that diluted their premium personalities.
A sleek, editorial Instagram layout that highlights their human traits and expertise, signaling top-tier market authority and local Austin expertise.
THE IMPACT
Every post now flows together effortlessly, turning quick scrollers into confident, high-value client leads.
Step 1: Agent Brand Identity + Messaging
We dug deep into what makes Waller House unique—specifically their deep Austin roots and insider access to off-market homes. From there, we built a team brand positioning strategy that balances high-end luxury with an approachable, local vibe. This clear identity gives them a clear, distinct competitive edge across all social media marketing channels.
Step 2: Social Media Content Strategy
We ditched generic real estate posts and built a custom content mix around high-value property showcases, neighborhood spotlights, and team culture. By focusing on storytelling and off-market teasers, we gave local buyers a real reason to hit "follow" and keep coming back. The new plan turns passive scrollers into warm client leads.
